Here is a great resource called the Purple Cow, written by Seth Godin. Even thought this book is traditionally written for businesses, but we feel that churches and ministries can learn a lot from Seth’s insight.
It starts by examining the traditional P’s of Marketing. Product, Pricing, Promotion strategies, Publicity, Packaging and more. But Seth introduces us to a new P, called the Purple Cow. A concept that something must be truly remarkable and further away from boring. The book will take you through some great ideas and concepts about the why, the what and the how of a remarkable concept/product.
This is a great resource for Visionary Pastors, to motivate them to think for themselves and stop imitating other churches and leaders. Innovative Ministry Leader strongly endorses the concept of this book and urge you to get a copy for yourself. You can purchase a copy directly from Amazon by clicking here.